Considering Fairness Preference Of Inventory Pledge Financing Coordination Strategy Research

Incomplete due to the small and medium-sized enterprise rules and regulations,small scale, information opaque, in the reality of limited financial resources, facing the bank refused to loan out and liquidity gap contradictory situation, financing difficulty is still become the bottleneck of restricting the development of small and medium-sized enterprises in today’s society. And the development of the inventory impawn financing for small and medium-sized enterprise solve the financing difficulty this problem provides a great help.Traditional financial logistics theory in economic model for the enterprise is entirely rational "economic man", but human behavior is largely financial impact of logistics optimization degree in all aspects of financial logistics operation. The extent of the financial logistics optimization in large part is effected by Fairness Preference successor,the reference dependence, loss aversion.The result is that we does not always pursue the "best solution", which led to the traditional operations research theory can not directly applied to human-centered logistics finance. Firstly, we do a brief review of the real background of the financial logistics and research status at home and abroad. On the basis of fairness preferences,we do the relevant explanations for financial logistics. Combined fairness preferences and actual economic losses that exist in both behavioral avoidance angle, we have established two models. In the third chapter We did not consider the fairness preference and established a correlation model.In the end, the paper’s conclusions are summarized and the future direction for further research were discussed and put forward relevant policy recommendations. By The correlation coefficient sensitivity analysed, the significance of a series of economic theory is deduced. In the fourth chapter of the article, we consider the establishment of a fair and balanced preference coordinated strategy model levels of the supply chain.The optimal equilibrium solution obtained by solving the model, which the correlation coefficient numerical simulations to study the preference for fairness related impacts inventory financing.