| In recent years, tourism network and informationization reform has enter a new stage of stage, a large number of domestic online travel e-commerce companies have emergenced, online travel concept too fast into people’s lives. Travel websites have became a direct consumption way of tourism and concerned by more and more businesses and consumers. Especially with the growing number of Internet users, online travel e-commerce will usher in a greater space of development. But with the tourism consumption habits changing, the competition of online travel e-commerce is increasing. In this context, how to grasp the consumer demand and build a good using relationship between tourism website and users, has become one of the problems online travel companies have to face.Based on the virtual distance attenuation model for theoretical framework and a review of related research in domestic and foreign scholars about the travel website. This paper attempts to build a new evaluation model, which contents temporal, economic, psychological, perceived, usefulness index. And on the basis of empirical study, attempt to confirm the rationality and practical of the new model from the perspective of users. At the same time, conduct investigations to catch the using characteristics of travel website users. Through the analysis of the data and correction and inspection of evaluation index, Summarizes the using characteristics of the users. And confirmed the reasonable and effectiveness of travel website evaluation index of the usefulness of dimension, psychological dimension, perceptual dimensions, economic dimensions and timeliness dimension. It also verified the five dimensions are the most concern of the current users, which provides a new theoretical reference for building a good using relationship. Finally, According to the new evaluation dimensions and characteristics of users to provide some reference marketing suggestions for the development of travel website. |
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