Marketing Effectiveness And Its Influencing Factors Of The Sino-us Travel Sites Is A Comparative Study

With the development of the network technology, more and more tourist enterprises are utilizing the internet technology to carry on the travel marketing activity. Compared American travel websites and Chinese travel website, no matter in the network technology, service range, content, or the great environments of the whole network marketing all greatly differ from each other. This paper will compare the difference of website's marketing result between the American travel website and Chinese travel website in terms of network marketing. Then analyzes the reasons for causing the difference. Finally, puts forward the suggestion effectively for the travel websites of our country.Firstly, the paper carries on comparative analysis to the marketing result of travel websites between two countries with the correspondence analysis. Especially, studying website content is unsuitable to use correspondence analysis, we use radar diagram go on comparative analysis. The conclusion reveals that Chinese travel websites compared with American travel website have certain disparity at the Website's design, website's popularization and website's flow. The one with the biggest gap is website's flow, secondly are website design and website's popularization.Then, this paper analyses in depth the reason existed in disparity above. Through the comparative analysis of the domestic and foreign reason, we find that the difference of technological environment and economic environment is basic reason of disparity in the two countries'website marketing result. Secondly in the use of the marketing tactics, website's brand construction, individualization, discount, and the good after-sale service are the immediate causes leading the disparity in website's flow and website popularizes.Finally, according to the analysis of the above, we proposed some suggestions for Chinese travel website implementing the Internet marketing tactics effectively. For example, building the tourist resources database, launch the individualized reservation service, after-sale service, etc.