The Relationship Of Tourism Experience, Tourism Involvement And Environmental Responsible Behavior In Wetland Scenic

Ecological tourism develop ment is the research hotspot in recent years, ecological tourists’ own environmental protection consciousness, tourism experience, as well as the constraint factors in the ecological environment, will affect the environmental responsible behavior in ecological tourism activities. As an ecological fragile area, how to carry out reasonable tourism development, strengthen the tourist experience, and promote the tourist environment responsibility behavior in wetland scenic areas, is worthy of special attention.The study takes the wetland scenic area as the research object, confirms the definition of tourism experience and tourist involvement in wetland scenic through literature analysis, and forms the measuring scales. Taking the methods of questionnaire investigation and expert interview, the paper analyzes the relationship among tourism experience, tourist involvement and environmental responsib le behavior, and provides several advices for the Nanasha Wetland Scenic.According to the above content, this study designs the corresponding measurement questionnaire. Through field survey in Guangzhou Nansha wetland and online survey, statistical software SPSS19.0 is used to carry out a statistical analysis on the result of the questionnaire. Research conclusions include:(1) Tourism experience in wetland scenic spots include "resource conditions experience" and “facility management experience", and tourists experience will significantly influence on tourist environmental responsibility behavior positively.(2) Tourist involvement include the "product importance and pleasure", "symbolic", "risk probability" and "risk importance" four dimensions. Each factor has different degrees of positive correlation with environmental responsible behavior significantly.(3) In the demographic variables, age, level of education, occupation and income have existed significant difference in reflecting tourism experience, tourist involvement, and environmental responsibility behavior.