Research On The Relationship Among Tourists' Environmental Attitude,Tourism Experience And Environmental Responsible Behavior

Under the favorable industrial background and policy environment,the tourism industry has ushered in a period of strategic opportunities for development.However,while promoting the rapid development of society and economy,the negative impact of tourism on the environment has become increasingly significant.The irresponsible environmental behavior of tourists has exacerbated this negative effect to some extent.Human activities are the dominant factor of human-land relationship.Solving the environmental problems in tourism destinations requires taking the behavior of the tourists into consideration and identifying the factors that affect the environmental responsible behavior of tourists,which is the key to solving the negative impacts of tourism.According to previous research,environmental responsible behavior of tourists will be influenced by the personal characteristics of tourists and the external environment of the tourist destination to a certain extent.Then,do tourists' environmental attitudes,tourism experiences and visitor demographic variables have relevance to tourists'environmental responsible behavior during the tourism process?How to promote the environmental responsible behavior of tourists?These issues have been hotly debated in society,and they are worth our exploration.Wudang Mountain Scenic Area is a typical mountain cultural heritage site.It is famous for its beautiful natural scenery and unique cultural heritage resources.In recent years,relevant scholars have studied that the vigorous development of tourism has had a negative impact on the ecological environment of Mount Wudang,and tourists'irresponsible environmental behavior is also commonplace.Therefore,this study takes Wudang Mountain Scenic Area as the research object.By summarizing research literature on environmental attitudes,tourism experiences and environmental responsible behavior,referring existing measurement scale and combining the uniqueness of Wudang Mountain Scenic Area.A questionnaire was designed to measure the environmental attitude,tourism experience and environmental responsible behavior of Wudang Mountain tourists.One-handed data was obtained through field surveys,factor analysis,correlation analysis,regression analysis and other methods were used to analyze the survey data,to explore the correlation between tourists' environmental attitude,tourism experience and tourists' environmental responsible behavior.According to the conclusions,suggestions were made on the management of Wudang Mountain Scenic Area.The conclusions of the study mainly include:(1)Tourists' environmental responsible behavior includes "general environmental responsible behavior" and"specific environmental responsible behavior";(2)Tourists' environmental attitude can be divided into two kinds:"human center" and "ecological center".Environmental attitudes have significant positive effects on tourists' general environmental behaviors and specific environmental behaviors;(3)The tourism experience of tourists in Wudang Mountain includes three dimensions:"experience of tourism resources","experience of tourism facilities" and "experience of tourism services".And they all have a positive impact on the general environmental behavior and specific environmental behaviors of tourists.The impact of tourism facility experience factors on general environmental behavior is greater than that of tourism service experience factors and tourism resource experience factors.However,the impact of tourism resource experience factor on specific environmental responsible behavior is greater than tourism facility experience factors and tourism service experience factors.(4)Regarding demographic characteristics,there are differences in the environmental attitudes,tourism experiences,and environmental responsible behaviors that tourists hold in terms of gender,age,education level,occupation,source area,and familiarity of scenic spots.