The Development Of Sightseeing Agriculture In Shihezi Reclamation Area

Sightseeing agriculture is a form of combination of agricultural development of agricultural industry and tourism industry. Is mainly for not familiar with agriculture, do not understand rural, eager to live in the city under the weight, to the countryside for sightseeing, leisure, entertainment city residents services, the main source is the city residents. Utilization of rural natural pastoral scenery, with rural characteristics of the life of leisure facilities provided at the same time, let the tourists visit rural unique scenery, participate in various farming activities, enjoy a relaxed comfortable feeling.From the reform and development to the present, Shihezi reclamation area to respond positively to the central, corps policy, take the way to solve the development problem of many farms, implement employee contract land policy, encourage farm investment, promote the process of urbanization reform farms, farms and so on, to speed up the development of agricultural production farms, these farms have advanced greatly, make company staff living condition a great change. But the reclamation area agriculture met the bottleneck of the development in recent years, XPCC farm workers’ employment problem and the sustained increase of the problem will become the focus of reclamation area is badly in need of solving in quite a long period of time. Provides a way for the development of sightseeing agriculture in agricultural development. The development of sightseeing agriculture in reclamation area is beneficial to the realization of high-efficiency agriculture, is conducive to the sustainable development of agriculture, but also can greatly improve the ecological environment, a solid foundation for the development of ecological tourism development lay, broaden the space of reclamation area of Shihezi tourism industry. Is the most important social and economic significance, is conducive to the improvement of farm farm workers’ life level and income level, to speed up the process of urbanization is rich in farms, public cultural life, to achieve harmonious development of city and its.This paper introduces the current situation of the development of sightseeing agriculture in Shihezi reclamation area, aiming at typical sightseeing agriculture- Taoyuan ecological park conducted a questionnaire survey, analysis of Taoyuan ecological tourism area tourist characteristics, using SWOT model to analyze the influence of the development of sightseeing agriculture in Shihezi reclamation area factor, the external environment of the country "the Silk Road Economic Belt" strategy the government, policy support, market demand and other opportunities and inter regional market competition is intense, the deterioration of ecological environment and other threats; internal capacity with large agricultural leisure tourism advantages, suitable for leisure population structure, good consumer market basis, specific characteristics of Army reclamation culture, the western tourism group to become the tourism industry leading enterprises and other advantages and poor infrastructure project development, depth is not enough, a single business model, brand awareness is not high, the industry has not formed the scale of talent training, such as lack of inferiority.Then the conclusion puts forward the general development ideas for the development of sightseeing agriculture in reclamation area according to the analysis of SWOT model, the development of sightseeing agriculture in reclamation area of Shihezi city and the whole of Shihezi should be around the farm as a whole, the scientific and reasonable development of sightseeing agriculture regional layout, do level and focuses on the development of. The 143 regiment, 152 regiment, 150 Bei Quan Zhen, Shihezi reclamation area agricultural sightseeing group as a key development area. Do the development of different types of resources, adapt to the crowd, different direction, different projects focus on the development of different characteristics with their sightseeing agriculture, while strengthening the cooperation between the regional project, series of different types of tourism projects and attractions, careful planning, create high-quality tourist routes, do point, line, surface binding, give full play to group advantage, improve market competition and.Finally, from the policy guidance, overall planning, strengthen infrastructure construction, ecological environment protection, strengthen marketing, highlight the regional characteristics, pay attention to personnel training and puts forward suggestions on nine aspects.