Yield Advantage And Nitrogen Economy In The Intercropping System Of Peanut With Rice Cultivated In Aerobic Soil

Our cosmetics industry has made unprecedented achievements after 30 years of development, growing from the weak to the strong. At present, China’s cosmetics market has become the world’s largest emerging market, ranking second in Asia after Japan. Meanwhile, China’s cosmetics market sales have been growing at an annual rate of more than 20%. Facing such a huge market temptation, china’s market has been jostled with each other by the domestic and foreign cosmetics companies. In China, a large number of small cosmetics business, because of unawareness and weakness, struggle in the market competition. Faced with the opportunities and challenges, how should the SMEs fight for their own places in the market?Marketing channels, the key of sales, is very important for the survival and development of enterprises.Small cosmetics companies, should take advantage of the current cost-effective Internet technology, the integration of the limited resources for enterprises to establish long-term and relatively stable channel environment. This paper would take the case of the Guangzhou Ivan Biotechnology Company, to carry out the investigation on the marketing channels, referring to the channel marketing theories. An in-depth analysis about the status of marketing channels and the current internal and external environment d would be followed. Finally, a reasonable recommendations about the company’s marketing channel management and solutions about the implementation of marketing channel integration would be proposed.Papers structural arrangements are listed as followed: Chapter One is mainly about the introduction of background, status and achievements; Chapter Two refers to the related marketing channels concepts concepts and thoeries. Chapter Three and Chapter Four mainly analyze the channel status and environment of Guangzhou Ivan Biotechnology Co., Ltd.. Chapter Five proposes the suggestions for improvement and implementation of marketing channels of Guangzhou Ivan Biotechnology Company. A conclusion is derived from the research results and analysis in Chapter Six.The paper relates the theory with the practice, with the help of being a product agents in Guangzhou Ivan biotechnology company and the extensive reading on the theory of domestic and international marketing channels. Based on in-depth analysis, the article has pinpoint the company’s marketing channel management problems, like a single marketing channel structure, difficulties in implementing agency distribution system, lack of market channel construction research and so on. To solve these problems, the article I, based on the marketing theory of the cosmetics market segmentation, applies the target market positioning and SWOT analysis and other methods, trying to propose the optimal suggestions for the marketing channels and solutions for the channel conflict and dealer management and other issues. A practical approach to the construction and management regarding marketing channels of Guangzhou Ivan biotechnology company is elaborated with the hope of helping the small cosmetics companies as reference.