On The HRM Problems Of IHG Groups During Its Expansion In China

In the globalization development today, the market competition unceasingly intensifies, the cost rising environment, iGarment company will Hongkong product R & D Department moved to Shanghai, succeeded in reducing the cost, personnel, at the same time, it also brings a lot of problems. iGarment company found, related products company, the market share dropped over time, after its reason, display new products both at the launch of the cycle, or the quality of the product, or the product innovation degree, all competitors far behind. Stretch new product development cycle time, development costs continue to rise, resulting in a decline in competitive ability of iGarment company, a shrinking share of the market. How to improve the current development situation, backward at this time, iGarment company chose the product development process reengineering, reengineering through hope development process, improve the efficiency of product development, shorten the development cycle of new products, reduce development costs, and further enhance the market competitiveness of the company.iGarment company on the basis of analyzing the new product development process existing problems, the use of business process reengineering theory, reconstruction of the development process and the organizational structure of the new products; through the recycling process, reduce the costs of research and development of new products, shorten new product development cycle, the development of new products to market needs, realize the the various departments within the enterprise coordinated development, improve the performance of new product development, improve the competitiveness of enterprises.