Study On Evaluation System Of Customer Satisfaction For The Third Party Logistics Enterprise

In recent years, due to Chinese economy is developing rapidly, each enterprise’s demand for the service of the logistics industry is increasing rapidly, so the industry has been developing rapidly in our country. However, with more and more competitors joining, the competition of the industry has become more fierce in the international market and domestic market. In order to gain the competitive advantage, the TPL enterprises began to attach more importance to customer satisfaction. In this way, they can obtain customer loyalty, keep the old customer, obtain new customers, and take a large market share. Therefore, as a modern logistics enterprise, the primary goal is to investigate and research the enterprise existing and potential customers satisfaction.This paper adopt the combination of theory and empirical methods, to analysis and research the evaluation issue of the third party logistics customer satisfaction. Concrete structure is, first of all, an overview of the third party logistics and customer satisfaction; Second, analysis the current situation of the third party logistics enterprise in China and the customer satisfaction; Again, establish the related index system, and determine the weight of each index. This article uses the research method of fuzzy comprehensive evaluation to evaluate the DB logistics company. Finally, summarize the article, put forward the existing deficiency in this paper, and looking forward to the next research direction.