The Third Party Logistics Enterprise Customer Satisfaction Evaluation Research With Nanchang X Logistics Branch Company As An Example

With the globalization of the world economy and the increasing competition in the market, how the third party logistics enterprises to provide high standards and full range of services has become the key to survival and development of the third party logistics enterprise. So an in-depth study of customer satisfaction in the third party logistics enterprise has important academic value and practical significance.This paper summarizes the previous research on customer satisfaction, makes a special study on the third party logistics industry, and establishs the evaluation model and index system of customer satisfaction of the third party logistics enterprise logistics, moreover, it chooses X as an empirical study on the generation of Nanchang Branch table. This paper is divided into seven chapters. The first chapter is the introduction; the second chapter is the summary the related theory of the third party logistics and customer satisfaction; the third chapter is the analysis of the third party logistics enterprise business environment and customer satisfaction status; the fourth chapter is the establishment of the third party logistics enterprise customer satisfaction evaluation model and index system; the fifth chapter is customer satisfaction and analysis of X logistics Branch in Nanchang; the sixth chapter is the measures to improve customer satisfaction in third party logistics enterprises; the seventh chapter is the conclusion and prospect.Firstly, the author systematically demonstrates the third party logistics and customer satisfaction, studying the characteristics of third of China’s logistics enterprises, Secondly; the author conducts qualitative analysis of the current situation of the third party logistics customer satisfaction in China and explains the necessity of study on customer satisfaction of the third party logistics enterprise. Thirdly, the author analyzes the main factors of customer satisfaction degree in third party logistics enterprises, and constructs the customer satisfaction evaluation model and evaluation index system of the third party logistics enterprise according to the characteristics of the third party logistics. Finally, the author finds out the weak links of X logistics service quality in Nanchang branch according to the problems showing in the results of analysis. This paper puts forward to establish the customer complaint management system for the third party logistics enterprises, to strengthen the construction of logistics information system, to improve the overall quality of employees, to use advanced logistics facilities and equipment to improve service quality and the fast reaction of enterprise, to establish a "customer satisfaction first" corporate culture and other targeted measures.