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Research On Project Management Optimization For Liaoning Branch Of China Mobile

Posted on:2016-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:Y CaiFull Text:PDF
GTID:2309330482453439Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the rapid development of China’s telecom industry, China Mobile, China Unicom and China Telecom as the leading character in the domestic telecommunications industry laid the pattern of domestic mobile communications market. In the three large mobile service provider, China Mobile, with its vast number of users and business scale gradually become China’s leader in the field of mobile communications. According to the latest statistics show that as of August 2015, China Mobile, the business has reached 800 million total users, this far ahead of other competitors in the same industry. However, although in recent years, China Mobile has always maintained a rapid growth momentum, but it is still faced with peer pressure of competition from market, in addition to market positioning and marketing tasks, in their own management still exist some problems and deficiencies, especially as the company’s daily management norm project management work, more needs to be implemented through further optimization to meet the needs of the company’s business.In this paper, in the form of domestic telecom industry market development as the research background, literature research on current project management research achievements both at home and abroad, using project management related theory as a foundation for research, to develop a thesis research ideas and methods. In order to make this paper optimization of design project management is in line with the China Mobile company actual situation in Liaoning, the paper from the marketing, software outsourcing and engineering construction in the company the aspects of project management in the field research, through the investigation and collection of the results of the pointed out that at present, the company in the shortcomings existing in the project management. According to the company’s future demand for project management, aimed at the problems existing in the project management company, the paper selected the project team of the customer relationship, organization, operation process, schedule management and quality management as the research key, design a set of China Mobile company in Liaoning project management optimization, in order to ensure the program can be implemented smoothly. At the same time also developed a series of measures to ensure project management optimization accordingly. The company is currently operating projects, for example, the design project of application of effectiveness and business operation two aspects of the comparison and analysis, the results verified in this paper, the design scheme can effectively increase the quality of project management.
Keywords/Search Tags:Project management, Optimization strategy, Talent cultivation, Performance assessment
PDF Full Text Request
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