Font Size: a A A

Research Of Russian Online Retailer OZON.RU Logistics Distribution Problems And Corresponding Measures

Posted on:2015-02-12Degree:MasterType:Thesis
Country:ChinaCandidate:Aleksandr LevikovFull Text:PDF
GTID:2309330482456036Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As the number of Internet users in Russia continues to grow, Internet users’consumption demands for online shopping is increasingly strong, Russia has become the world’s fastest growing online retail market, many of the world cross-border network retailers and local online retailers in Russia are actively adapting this form of efforts to occupy this vast market. This thesis studies the biggest constraint problem of the development of electronic commerce---- logistics distribution problems. To solve this problem can absolutely solvate biggest obstacle of the development of network retailers.First, compared to other e-commerce model, the online retail industry model has its particularity is more dependent on logistics and distribution system. This thesis describes the background, content and significance of the research content, then cites a variety of ways of modern logistics and distribution, and lists some basic concepts and properties about E-commerce. Furthermore, basing on a clear understanding of these concepts, I analyze the association between E-commerce and logistics system and come up with the management complexity of the E-commerce distribution and the complexity of the control and serious disturbance of human factors and so on.Then, from the understanding of e-commerce macro view, although the development of e-commerce in various countries comes uneven, but in the course of its development, all countries will always encounter some similar problems. When facing with developing a network of retail development bottleneck, developing countries can learn from the advanced experience of developed network of retail development for themselves to open up a channel to break the bottleneck. The retail network in Russia is lagging behind the development of United States and Europe.when it comes to distribution problems plagued its development, Russia can learn from the development experience of the European and America. Then, I list Russian Ozon.ru distribution’s four crucial issues in the third chapter, and a brief analysis of the causes of these four issues. Next, I come up with the corresponding solutions of the outstanding issues of the distribution of Ozon.ru to help optimize their logistics and distribution systems.
Keywords/Search Tags:E-commerce, Ozon.ru, logistics and distribution issues, networks of retail industry
PDF Full Text Request
Related items