Research On The Development Of Rural Tourism In Linqu County

In recent years, rural tourism has played an important role in the development of rural economy, narrowing the gap between urban and rural areas, increasing the income of farmers,improving the quality of farmers and protecting traditional culture. Along with the rapid development of China’s economy, the per capita income of urban and rural residents is increasing, and the spiritual needs of leisure, tourism, etc.. At the same time, along with the national legal holiday system and the continuous improvement of the system of paid leave,the opportunity of the urban and rural residents to go out for a holiday is greatly increased. At the same time, the development of rural tourism destination, rural tourism project is the same,the industry vicious competition, rural tourism interests distribution imbalance, rural tourism is not high and the scale of the destruction of the traditional culture and ecological balance and other issues are becoming increasingly prominent. All these bring new opportunities and new challenges to the development of rural tourism.This thesis summarizes the characteristics of rural tourism, based on the comparison of domestic and foreign research results, analysis of domestic and international rural tourism,and summarizes the characteristics of rural tourism, based on sustainable development theory,urban and rural integration theory, experience economy theory, tourism circle theory and community participation theory and other theories. The basic situation and characteristics of rural tourism resources in Linqu county were described, the development goals, positioning,space planning and development strategy of rural tourism in Linqu county were summarized,and the development of rural tourism products was introduced. And on this basis, it analyzes the outstanding problems existing in the development of rural tourism in Linqu County, the main market positioning is not clear, the tourism elements is not perfect, the infrastructure is not perfect, the promotion is not in place, the regional linkage problem; the management system is not perfect, social forces to participate in, tourism service is not in place, the number of professional personnel and resources and environment is weak and so on. The typical case of Songshan County, county, Linqu County, is analyzed by using the method of SWOT analysis. The advantages, disadvantages, opportunities and threats are analyzed.Based on the above research, this paper puts forward a clear market positioning,scientific planning, improving tourism elements, perfecting basic facilities, improving the tourism elements, strengthening regional cooperation,optimizing service support,strengthening the construction of talents, strengthening regional cooperation in Linqu county.