Linqu County Of Songshan Ecological Tourist Area Of Rural Tourism Development Research

Nowadays countryside tourism has become an important part of developing tourism. It also has become an effective way to promote rural economy and make farmers well-off. Now countryside tourism is developing fast and has brought in a lot of profit in western countries. Although it has developed a little in our country, it can only be considered a start. It lacks a high-standard lead, resulting in a low profit.This text is mainly about the research on how to develop the countryside tourism of Songshan of Linqu. It explores how to develop the tourism of remote mountainous areas with the help of advanced experience from other countries, hoping to provide some advice and help for the local government and investors.Developing Songshan’s ecological tourism fits in with the development of Linqu. It will become a key to solving the rural problems, developing the rural economy, increasing the income of farmers, promoting the quality of peasants as well as improving the local civilization. It will certainly benefit the overall development of society.According to the national criterion, 《types of tourism resources, investigation and assessment》(GB/T18972-2003)we have analyzed the statistics. The tourism resources of Songhai include 8 main types, 23 subtypes and 48 basic types. According to experts’ analysis, there are not many resources available. For example, it lacks five-level tourism resources, with only two four-level resources----- Songshan Mountain and Songshan Reservoir and 8 third-level resources. And all the others are below third-level. In general, the resources of traditional tourism are rich but are lacking in characteristics. Especially it is a good place to develop leisure tourism.The development of Songshan’s tourism can’t go without the macroanalysis of the whole market. It is necessary to research developing tendency and focus on the market environment of Songshan tourism. With the method of combining quantitative and qualitative, we can give a final market positioning for Songshan’s tourism development, target market segmentation and guidance for developing tourism products. We also can predict the tendency and aim of the future tourism market by comparing with the previous situation. There exist weaknessesfor Songshan, such as fragile market, vague brands, poor economic basis, resource homogenization and market isomorphism.As an important tourism area and on the premise of ecological protection and sustainable development, Songshan should make it a brand and build it as a composite synthesis which consist of ecological sightseeing, mountainous leisure, cultural experience and countryside holiday. We should also make it a tourism destination with perfect function,reasonable layout, beautiful environment and distinctive features. In this way, we can achieve the aim of making our town rich, strong and famous, thus promoting the adjustment of industrial structure, optimization and upgrading.