Study On The Experiential Marketing Strategy Of The Implementation Of Yulong International Hotel

With the improvement of living standards, People’s consumption concept has great changes have taken place, from the product features and benefits, to pursue in the experience in the process of consumption. Under the experience economy, Between businesses and consumers has is not only a simple business relationship, there are deep communication and interaction. Enterprise through a series of consumption experience scenario Settings to achieve customer experience value, in turn, to achieve customer loyalty, can enhance the enterprise the competitive advantage.The hotel provides is face-to-face service to customers, each service link can affect the guest’s emotions and mood. And experience marketing focus on analyzing the customer’s needs, to the customer’s consumption experience beyond the expectations of guests, can let a guest feel cheerful.In this paper, YuLong international hotel as the research object, In xi’an hotel market competition is intense, product homogeneity serious cases, for YuLong international hotel experience marketing research not only can improve the competitive ability of the hotel, to avoid the fierce price war, enhance the competitive power of the hotel, for the hotel of the future development of xi’an also find a road of the differential marketing, for colleagues is a good reference.This paper consists of five chapters, The first chapter introduction, introduced the thesis research background and purpose, thesis research methods. Research and related literature were reviewed. Status quo analysis of the second chapter YuLong international hotel, to the actual situation of YuLong international hotel has carried on the detailed analysis. The third chapter YuLong international hotel feasibility analysis of implementing experience marketing, analyses YuLong international hotel opportunity facing the opportunities and threats, advantages and disadvantages, and find the feasibility of the implementation of experience marketing. The fourth chapter YuLong international hotel experience marketing strategy design, analysis and YuLong international hotel in front of environment, the problems existing in the marketing, on the basis of according to the specific condition of YuLong international hotel for the design of specific marketing strategies. The fifth chapter YuLong international hotel experience marketing implementation and guarantee. Pointed out YuLong international hotel experience marketing idea and measures of implementation and organization guarantee. The last to summarize the full text.