Research On The Optimization Of The Customer Marketing Management For The Government And Enterprises Clients In Shanxi Telecom

With the development of the telecommunication market, consumers require that the running corporations should provide good products to meet their daily needs with higher quality. In order to establish a brand image as a powerful weapon, it is necessary for the running corporations to actively carry out the marketing policies and improve the satisfaction of the customers. Faced with the fiercely competitive environment, Shanxi Telecom has gained some achievements by promoting team spirit of customer manager, building customer inventory management and differentiating marketing to improve the customer service and their marketing level. However, there still exist some problems in the service due to the weak telecommunication infrastructure, weak economic foundation, shortage of talents, etc.Based on the theory of marketing, the study analyzes the main policies and marketing initiatives of Shanxi telecom by introducing the history, the present situation and future prospects of the enterprise.The study also emphasizes how to fully use the limited resource and how to effectively expand the clients. Combining with the STP theory and the 7P marketing theory, the study uses the customer segmentation theory to find out a suitable marketing service method for the clients of Shanxi Telecom.