Tourism Marketing Research Of Ancient Town

China has become the world’s largest domestic tourism market, tourism is developing rapidly, and with the further development of tourism, the town tourism has increasingly become the new darling of tourism. Town tourism development around the ascendant, but the theory of comparative ancient town tourism development lags behind its practices, marketing tools and methods are quite outdated, affecting the development of the tourism market town, the paper through tourism marketing theories, in reference to a number of domestic and foreign related fields basic literature on the use of literature research method, the study survey research, deepening town tourism marketing environment analysis, provided some reference for future development of tourism through research for the town.Firstly, in related tourism marketing theory, based on the analysis of the situation and our town tourism marketing environment. Including factors, economic factors, social and cultural factors, technological factors, political and legal. Case investigated while Jinxi town tourism marketing situation to questionnaires, site visits, interviews, etc., some tourists choose Jinxi Town for the study. Survey results are analyzed demographic characteristics of visitors, tourists marketing effectiveness, Jinxi Town travel experience evaluation.Secondly, the paper proposes Jinxi Town tourism marketing strategy. STP in Jinxi Town tourism market choice, the Jinxi Town tourism market segmentation is a natural tourist market, cultural experience of the market, eco-leisure travel products on the market, Jinxi should position themselves in the town tourism development as the foundation, tourism and leisure as the core value to show in front of tourists. Then, the paper proposes Jinxi Town tourism marketing mix strategies, including product strategy, pricing strategy, channel strategy and marketing strategy.Finally, the paper proposes safeguards Jinxi Town tourism marketing strategy. The first is to strengthen marketing sense, to create a experience environment, followed by all employees should establish the correct brand awareness, including an enhanced full brand awareness, strengthen Resorts brand culture. The third is to strengthen the marketing team of incentives and constraints. The last is to strengthen the legal management, marketing, a good environment for tourism development.Thesis Jinxi Town tourism marketing model in depth comprehensive consolidation analysis, in need of tourism development on the basis of its own characteristics and learn from other typical tourist destinations on marketing, innovation and improvement to make the appropriate measures to promote Jinxi Town sustained and healthy development of tourism.