Changsha City Rural Tourism Brand Marketing Strategy Research

With the development of city and the improvement of people’s living standard, the development of the tourism industry has shown a good trend. Hunan is a generation out of the provinces, and the provincial capital Changsha is a set of economic, talent, culture comprehensive city. This paper is the Changsha public demand point of view to send, development status, prospects and problems of Changsha City, surrounding the city of rural tourism industry, puts forward the brand marketing can solve the rural tourism development in Changsha City problems, thus promoting the development of rural tourism in Changsha city. It has important significance to guide the Changsha City rural tourism work using the brand theory. However, the cultivation of tourism brand is a systematic and long-term process. Brand marketing of rural tourism has a long way to go in Changsha, rural tourism destination is not only to establish brand awareness, brand building, but also to strengthen the protection and management of the already established brand, so brand has become the country tourism destination Changsha City on the basis of recognition.