Study On The Game Mechanism, Innovative Models And Countermeasures Of Commercial Banks Supporting Small And Micro Enterprises

With the rapid development of China’s market economy, small and micro enterprises(SMEs) is playing an irreplaceable and important role in promoting economic development, technology progress, expanding employment, and maintaining social stability, and also have been an integral part of the national economy. However, shortage of money and financing dilemma has terribly restricted the survival and development of SMEs. As a consequence, study on how to help small and micro enterprises solve financing problem, provide financial support for them, and promote the healthy development of the real economy has become a major issue waiting to be solved.The financial regulators have issued a series of policies and measures to help small and micro enterprises to obtain credit funds. Commercial banks are making policy-oriented efforts to develop suitable services for SMEs, because commercial banks need to make this part of service as profit growth, too. At the same time, small and micro enterprises badly need the help of commercial banks to conquer the obstacles of obtaining financial support. It is really important for commercial banks to provide high-quality financial services and financial products for small and micro enterprises, through this way banks and enterprises can achieve a win-win situation. What’s more, this is the new impetus for economic development and reform.Based on the definition of small and micro enterprises and commercial banks and further elaborating the theory of asymmetric information, credit rationing theory, relationship lending theory and financial innovation theory, this paper deeply analyzed the current model and problems of China’s commercial banks serving SMEs by Beijing Bank, Minsheng Bank, Zhejiang Tailong Bank, Wells Fargo Bank in America, Savings Bank in Germany, the Industrial Bank of Korea and some other banks cases. This paper build game model and use non-cooperative static game and dynamic game to discuss the mechanism of lending mechanism between banks and enterprises, then find out suitable financing model for commercial banks to support SMEs, namely joint loan mode, e-commerce model, financial security model and professional market model. What’s more, put forward countermeasures and suggestions from the perspective of government, SMEs and commercial banks. First, the government should accelerate the establishment of credit evaluation system, strengthen the construction of legal regulations and increase the intensity of the use of policy mix; Second, small and micro enterprises should establish a sound financial system to enhance the operator’s management, and enhance corporate credit awareness and establish a good corporate reputation; Last, commercial banks should optimize the bank organizational structure, improve credit financing technology to reduce financing costs, innovate from personnel, services, products, guarantee mechanism and other aspects of financial innovation, in order to promote the development of small and micro enterprise loan business.