Discussion On The Marketing Strategy Of International Business Of Bank Of Jiangsu In The County Area

Since twenty-first Century, international business becomes Chinese commercial bank’s focus with Chinese economic growth rapidly. The rapid growth of the county economy has become a new bright spot in a lot of country area especially the rapid development of international trade. As a major economic province of Jiangsu, characteristics of economy of South of Jiangsu county area is the export-oriented significantly, especially Suzhou county area is most prominent in the Jiangsu province, annual import and export volume of Suzhou country have reached more than one thousand million. So bank of Jiangsu took the county area as a breakthrough in business transformation at the beginning and built international business as characteristic business in the country area.This paper reviews the domestic and foreign commercial bank marketing strategy, international business marketing strategy and the status of study on marketing strategy of county region, states simple development course of the Bank of Jiangsu and the international business development present situation, and discusses further related marketing problems of Bank of Jiangsu in the county area which summed up the weakness of Bank of Jiangsu reflecting unclear market positioning low person’s business quality、low level of the financial product innovation and searching, simple promotions and unintelligent marketing system.Aiming at the problem of international business of Bank of Jiangsu in county region, this paper puts forward the manners of improvement and promotion of international business of the Bank of Jiangsu in the country: the complete marketing system integration in front to establish linkage, build the marketing team of the international business department as the center, to create the perfect client manager team and the implement team of the product’s manager of international business; speeding up the construction of standard of the staff of the international business, the establishing international business management system, and making use of various channels to introduce high-end international business personnel; accelerate to copy product of the other banks, improve the international business products system using modern Internet technology; according to the theory of STP analysis, the Bank of Jiangsu is located in the county area of high-end customers. For target customers, Bank of Jiangsu should adopt the external integration marketing means, in the price positioning, product positioning and place positioning are using personalized, targeted marketing strategy; besides keeping the use of traditional marketing means, to use the modern high-tech Internet technology to improve its promotion as five parts to solve the problems in the marketing. Through this research, it puts forward the practical value and the innovation of this paper, sort out the deficiencies in the article, and points out the possible direction of future follow-up.