Study On Development Strategy Of International Business Of A Bank Jiangsu Provincial Branch

Since the reform and opening up,China gradually rise to become the second largest economy of the world.In 2013,China became the world's largest trading nation.The rapid development of economy and trade has brought great opportunities to the development of international business of commercial banks.However,they also face many challenges,such as the increasingly competition,increasing external threats,insufficient product innovation capacity and so on.In the increasingly complex international and domestic economic situation,how to make use of their own advantages to make effective strategy,how to gain competitive advantage,has became an urgent problem to be solved.As one of the earliest commercial bank to start international business,A bank always focus on the international business development and put forward internationalization strategy.A Bank Jiangsu provincial branch has started international business for many years and made great progress.But,the market share of A bank Jiangsu branch of the international business in Jiangsu is behind several other large state-owned commercial banks.This thesis analysis the inernal-and external environment of the international business development of A bank Jiangsu provincial branch by the use of strategic management theory and analysis tools,identify advantages,weaknesses,opportunities and threats of the international business development of A Bank Jiangsu provincial branch.In the end,this thesis choose the differentiation strategy as the overall strategy of international business development from the three basic strategies raised by Potter and discuss the differentiation strategy in detail from customer service,pricing strategy,product design and so on.This thesis makes research on international business development strategy of A Bank Jiangsu branch to provide some suggestions for getting a competitive advantage.