Ruian Rural Tourism Industry Development Present Situation And Countermeasure Research

Rural tourism originated in Europe, the rise in China in the 1980s, is still in its infancy, but it has developed very quickly, has increasingly become the new fashion of life of people, the rural tourism industry development has become a new growth point of rural economic development, therefore, the domestic scholars also there is no lack of the research on rural tourism. In this paper, through theoretical analysis, questionnaire survey, summed up the current situation of rural tourism industry development of Ruian city and the existing problems, and uses the SWOT method to analyze the current advantages, disadvantages, opportunities and challenges of development of rural tourism industry in Ruian, and finally puts forward some countermeasures and suggestions on the rural tourism development of Ruian city. The main results are as follows:Ruian rural tourism existence rural tourism project planning is not strong, in the form of a single operator to develop similar; rural tourism projects shortage of features, there is no depth to dig out of the local characteristics; the blind development of rural tourism projects, resource protection inadequate supervision; supporting rural tourism attractions poor facilities, service quality is not high; the lack of professional and scientific management mechanism and so on, these problems can not be a good solution, rural tourism may also occur more problems in the future.Through SWOT analysis, Ruian rural tourism has resources, economic, and geographic location tourist traffic advantages; there are resources development in the form of a single, policy guidance is not enough, the tourism infrastructure needs to be improved, the brand is not strong disadvantage; Ruian City Village green tourism is also facing an ecological tourism development prospects, inter-regional tourism cooperation mechanism to strengthen the industrial development opportunities; and also with the development of the surrounding areas of similar tourism market, tourism threaten the challenges brought about by pollution problems.Ruian rural tourism industry to grow, the government should increase funding and support of preferential policies to develop rural tourism and scientific regional planning, the establishment within the industry norms, the establishment of industry associations, increase rural tourism infrastructure and facilities construction, way to go eco-tourism and sustainable development of natural resources and ecological resources within the regional characteristics of the star product brand, local conditions to the development of rural tourism projects and other aspects, the healthy and orderly development.I hope that the findings can be on the development of rural tourism industry Rui’an learn to play a guiding role.