Research On The Development Of Rural Tourism In Ruian

With the transformatione of people's idea, people havent been satisefied with raditional scenery sightseeing. the people longed for returns the nature, enjoys the original scenery and the common folk custom.Under such environment ,the rural tourism starts to emerge.In order to promote the develepment of the village economy .,Central Party Committee, State Council develop the countryside tourism positively .Depending on the the special superiority of countryside area which has enough resources, the realization "the big traveling" and "the modernized agriculture" the mutual seepage fusion will become ture one day.Nearfar.the agriculture industrial structure can be made more perfectly than before , cultivates the rural economy new point of growth. In view of the fact, myself have conducted the preliminary study to the domestic and the present situation of foreign rural tourism development, through absorbing other scholars ' achievement. Now, I displaysfour big foundations which the traveling must have, they respectively are displays resources, source of tourists, transportation as well as tourist leisure idea and induces six questions in the current rural tourism developing process, the existence ideological recognition, the whole plan, the development construction, the management and operation, the necessary facility, the cultural inheritance and so on urgently await to be solved.In view of the fact that current quite is also chaotic to the rural tourism product understanding, myself carry on to the rural tourism product comb the segmentation according to the different standard.In my opinion, it can be divided into many manners from the development shape ,the peasant family happy, the characteristic village, the agricultural sightseeing garden area and the village leisure take vacation the center, and gives an example to explain.And unifies the current actual situation of each place.finally it can be induced three kind of rural tourism development patterns, the government, the enterprise, and the peasant household which has provided the important reference for my city rural tourism development decision-making.In order to makes up for one's deficiency by learning from others' strong points well, develop the Rui-an village tourism.Myself have conducted the detailed investigation and study to the Rui-an rural tourism development present situation, mainly has the type solely, the scale is small, the total quantity are few, the seasonal characteristic is strong, helps oneself swims occupies the majority and so on .Based on above, this article refers to new Public management,Market marketing theories, utilizes the SWOT law, analysed each kind of superiorityandthe inferiority, the opportunity and the challenge which the Rui-an rural tourism faces, and has pointed out the countermeasure of Rui-an, in which highlights government's in importance in the instruction function.Besides, Rui-an municipal government's actual procedures are added to develop the village tourisnron one hand, Strengthens the government function. We can begin from the deepening organizational reform, the unified plan establishment, the consummation infrastructure, the enhancement profession management, the standard management service, guarantees aspects of traveling security and so on; One the other hand ,we should guide the society to participate positively, from the enhancement software and hardware construction, the excavation local culture, completes the souvenir development, setting up brand consciousness, conducts the festival celebrations and so on. In addition we must lead he practical instruction market localization, strengthen the traveling marketing, utilize the market marketing "4P" the law, elaborate the Rui'an rural tourism marketing strategy from the tactic and the strategic two aspects.