| As a "protective screen" to rural economy development and well-off society construction, the improvement of rural health and medical services is closely related to the survival, living and development of rural residents. With the increase of government’s cognition degree and investment strength, the development of rural medical and health constantly achieved significant results. But over the past twenty years, the medical burden of rural residents is still relatively heavy. Therefore, rural residents’ medical consumption becomes the important topic of government and scholars.Using the cross-section data from the National Rural Fixed Observation Point Survey Data of China MOA for the period of 2010, this paper analyzes the expenditure share and influence factors of rural residents’medical consumption by QUAIDS model. Then we calculate and analyze the own-price elasticity, expenditure elasticity, income elasticity of medical consumption, and the cross price elasticity between medical consumption and food, fuel, other consumption. This paper is structured as follows:The first chapter is introduction. This chapter firstly elaborated the research background, research purpose, research significance, main research contents, and research method of this paper. Then we summarize the research status and development trends at home and abroad, and reveal the enlightenment of existing literature our research. Finally, it also discusses the possible innovation and deficiency of this study.The second chapter is the concept definition and theory foundation. This chapter first defines two main concepts: consumer behavior and medical consumption behavior. Then we summarize several theory foundations: consumer behavior model (including Howard-Sheth Model, EKB Model, Hawkins Model and Assael Model), health and human capital theory, Grossman’s health and medical services demand model, Anderson’s behavior model of medical services utilization. Finally, we also discusses the enlightenment of above theory foundation our research.The third chapter is the theoretical hypotheses and model specification. The purpose of theoretical analysis framework is to put forward three theoretical hypotheses according to available literatures and research associated with this paper. Model specification mainly integrate family characteristic variables into basic QUAIDS model to deduce the extended QUAIDS model and the related elasticity formulaThe fourth chapter is data sources and descriptive analysis. Most of the data in this paper comes from the National Rural Fixed Observation Point Survey Data of China MOA for the period of 2010. To highlight the focus, this paper only selects four types of consumption expenditure (food, fuel, medical and cultural education), while the other consumption expenditure are added up into otherExp. Descriptive statistics analyze the family characteristic variables, regional virtual variables, consumption expenditure variables and price variables both from the overall perspective and regional perspective.The fifth chapter estimates the model and analyzes the results. Firstly, it reports the part of estimation results of QUAIDS model, which analyzes the effect of family characteristics variables on the consumption expenditure. Secondly, it analyzes the uncompensated price elasticity, compensated price elasticity and expenditure elasticity of overall samples of medical consumption. Finally, to better understand the medical consumption price elasticity of rural households in different income level, this paper stratify sample into low-income households and medium & high-income households, then further calculate and compare the compensation price elasticity of above two subsamples.The sixth chapter is conclusion and policy implications. We summarize the main research conclusion of this paper, and on this basis, we put forward some targeted guidance for rural residents to make rational consumption decisions, proper consumption allocation, and effective medical consumption. |
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