Study On Tourism Attractiveness Of Antique City

In recent years a wave of old city reconstruction has sprung up. There are many reasons behind this phenomenon:compensation of old city reconstruction, psychological need of nostalgia, the demand of city development and so on. These tourism products have already existed, the scholars still stay on arguing for support of criticize. This study, began from that writer found that this type of tourism product has a broad market, they can attract tourists to come to visit because they can meet some needs of tourists. On this basis, this study raises two questions. The first one, tourism authenticity is always the attention of tourism plan and development, so how to construct the tourism authenticity of this type of tourism product, how do tourists perceive it, and what’s the relationship between tourism attractiveness and tourism authenticity. The second one, which components constitute the tourism attractiveness of this type of tourism product. It’s said that tourism attractiveness is very important to the development and management of scenic spots, the study about tourism attractiveness of antique city can not only enrich the theoretical research, the research results can also help the operating management. This study choose The Taierzhuang ancient city as the object of study, hoping the research results can use for reference for other similar tourism products.In the research process, different research methods were selected directing at different research questions. Finaly, some conclusions were reached as follow:1. Antique city is a tourism product which is result of construction. It reflects constructivism authenticity, which is basis of its tourism attractiveness. Taking Taierzhuang Antique City for example, we found that From a point of the historical conditions and geographic location, rebuilding Taierzhuang city is rational. Interviews and survey results show that visitors agree with rebuilding the ancient city. On this basis, this paper proposes the concept of logical authenticity. In order to understand their perception of authenticity Taierzhuang city, the study adopt the method of the interview and find that seeking authenticity is a secret motive and can not perceived by tourists. Different tourists have different perception of the ancient city of Taierzhuang. Tourists perception of authenticity can be affected by media, word of mouth and guided tours. Tourists have a high satisfaction of Taierzhuang city, which is related to the atmosphere of the antique city. In such an atmosphere, tourists are easily reach the state of being. However, tourists dissatisfy is related to tourism infrastructure and services.2. Analyze the Travels text content by the method of content analysis, and identify nine attractive elements of The Taierzhuang antique city, named by the ancient canal landscape, architectural landscape, breath of life, night view, non-material culture, local specialties, entertainment and shopping, tourism infrastructure and services, ancient atmosphere.3. Collect data through questionnaire and analyze the data through factor analysis, the conclusion is that the tourism demand thrust is mainly composed of social motivation, remote experience motivation, self-fulfillment motivation, relaxation motive four factors composition; tourism media is mainly composed of the information media and transport media composition; Tourist destination includes the ancient city of ancient city landscape, tourism-related services and facilities, folk art performances, ancient city atmosphere and local specialties five aspects.This study is organized as follows:The first part introduces the research origin, research significance, research methods and research ideas; the second part reviews literatures that includes the Antique City tourism product research, tourism attractiveness research and tourism authenticity research, and define the related concept; the third part extracts Taierzhuang city tourism attractiveness element from the network travel notes, and designs the questionnaire on this basis, ultimately build Taierzhuang city tourism attractiveness system; the fourth explores the relationship between tourism attraction between authenticity and tourism by semi-structured interviews; and finally, summarize the conclusions of this study, and note that innovation of this research, the limitations and the direction of future research.