Study On The Development Strategy Of YJNY

Wind power is one of the closest to commercialization of renewable energy, and it is also the best solution to replace traditional energy of coal, oil and natural gas-based fossil fuels energies. As a private wind turbine manufacture, YJNY won very good performance in fierce competition, but also face many challenges.There was more than 80 wind turbine manufactures during rapid development period in China, however many companies which lack of technology, poor management, no core competence, short-sighted was forced to restructured or exit from wind market. Although YJNY won good performance, but they are also facing the problems like lack of core technology, tight of cash flow and grid connection problem and so on. The structure of this study is:Firstly, describe the background of China wind power like history, current status, problems as well as the prospect of future development of China wind power. Secondly, use PEST method to analyze the external environment of YJNY and use SWOT method to analyze the internal environment to identify YJNY company’s strengths, weaknesses, opportunities and insufficient. Finally, made a conclusion of company strategy is continue to carry out technical innovation utilizing talent advantage; Develop low wind speed and offshore turbine; Develop oversea market and after market and so on.Hope this study can be useful for reference and inspire the development for other wind turbine OEM or similar enterprises.