Evaluation And Development Of Hailuogou Glacier National Forest Park Based On ASEB Grid Analysis

Compared with traditional tourism, ecological tourism attach more importance to the protection of environment.It leads to more efficient protection and scientific exploitation to make a proper and accurate evaluation of the ecological tourism resources.This study aimed to come up with some practical proposal for the protection and development in Hailuogou Glacier National Forest Park through the overall evaluation of the ecological tourism resources with ASEB grid analysis. The results of the study are as follows.(1)164 objects of tourism resources in Hailuogou Glacier National Forest Park were classified and analysed according to the Standard of Classification, Survey and Evaluation of Tourism Resources(GB/T 18972-2003)in P R.C.The results show that there are complete and abundant resources in Hailuogou Glacier National Forest Park with all the main categories,24subcategories the proportion of 77.42%,and 61 basic types,the proportion of 39.35%.(2)The qualitative evaluation according to the Standard of Classification, Survey and Evaluation of Tourism Resources reveals the high quality and original characteristic of the ecological tourism resources in Hailuogou Glacier National Forest Park.The resources were ranked 5 levels,including 16 five-level resources,35 four-level resourees,65 three-level resources and 37 one and two-level resources.In addition,There are 4 objects which are not qualified on the level list.For an objective understanding of the ecological tourism resources,select certain evaluation factors on the base of former qualitative evaluation and determine the weight of the factors by AHP to esTablelish an accurate evaluation system which was suiTablele for Hailuogou Glacier National Forest Park.Make the quantified evaluation according to the system,the final score,91.5905, demonstrate the excellent condition and tremendous potential of the ecological tourism resources in Hailuogou Glacier National Forest Park.(3)Get the information of basic background of tourists, the travel follow-up actions and the satisfaction degree through questionnaires and interviews.Use ASEB grid analysis to analyze strengths, weaknesses, opportunities and challenges of visitors’experience.The conclusions show that the existing tourism products in Hailuogou Glacier National Forest Park are so monotonous that can’t meet the demand of individuation and profound experience. The current insufficient exploitation do not excavate the multiple features,such as the culture of forest,amorous feelings of minority there and historical culture.that’s the reason why the tourism sways around the low level merely.what’s named whistle-stop-tour.furthermore,the unsound infrastructure shorten the itinerary,which reduce the direct economic benefits.(4)According to the analysis of the tend and demands for the development,this paper summarized top 5 strategies,including lightening the theme and the brand image,grasping a reasonable overall layout and partition,beautifying scenic spots an getting an union development,enhancing and enriching the tourism products,making strategies for the target market.(5)finally,this paper gave some suggestion for the protection of the ecological tourism resources in Hailuogou Glacier National Forest Park.lt can promote the sustainable development to strengthen the forestry technologyand ecological infrastructure,to enhance the management system and tourism interpretion,to motivate the community residents’participation.