Research On The Influence Of Listing Corporation Merger And Acquisition On The Core Competence

There are two main ways of growing the enterprise : one is to develop its internal structure, and the other is to acquire the resources through external conditions, which is the most common way to enhance the enterprise’s core competitiveness by acquiring the technology and resources which are existing in the enterprise. Comparing with the enterprise’s own accumulation and enhance the competitiveness, the advantage of enterprise merger is that it can be more quickly and more targeted to get the lack of competitiveness of enterprises, so that enterprises faster to run on track. In precent domestic enterprises mergers and acquisitions are also increasing,in 2010 LE TV join in the Chinese A-share market, LE TV is the only Internet video listing Corporation in the market, and in 2013, to merge the New Media and the Film of Flowers, which as the new media companies. To face of such fierce competition in the industry, it is still able to achieve sustained profitability, and stock prices continue to rise along with the market value of growing, which gradually occupies a key position in the industry competition. This shows that LE TV, as the merger of the company, may be a value for the development of the company, so that the LE TV established a new business model. It is a brand new business model to make it gradually formed its own core competitive advantage.Such changes are related to the merger of LE TV, as the research significance, which lead to choice of LE TV becomes the research object of this thesis.This thesis would discuss the issue from the merger and acquisition behavior whether can affect the core competitiveness of enterprises, to the domestic and foreign research on the relationship between merger and core competitiveness. The thesis introduces the related theory of merger and the core competitiveness of the company, the research object of the merger and acquisition status analysis, and on the basis of these theories from the short-term impact of mergers and acquisitions, and long-term impact on the two aspects of research. During the research, should have the choice of event study method, financial index method, so that can make the research results more objective and convincing. Through the theoretical analysis and data research, the following conclusions are drawn: the company’s core competitiveness of the company’s core competitiveness in the short term, the trend of rising trend, in the long-term impact on the survival of the network, the development of competitiveness and potentialcompetitiveness of different levels of growth, so that The mergers and acquisitions of LE TV can enhance their core competitiveness.