The Analysis On Factors Influencing Willingness From Lenovo Mobile Phone Game Users

This paper involves the actual practice of intern work in Lenovo ECS department from February to May in 2014. Trough a smart mobile phone application called games world, the background instruments collected data from consumers. According to the actual requirements of work, we analyzed the operation data and made questionnaires and coped with different questions. Based on the theoretical models on technology and information system or service, we did a lot of job to research the willingness of individual consumers to adopt a new technology or service. We discuss the games of mobile phone in this paper. We had done a lot of analysis and sum up the work and found that most researchers focus on the extension of the classic TAM model and added many variable factors to it. By using the sample data form acquisition terminal application in Lenovo inc, we analyzed factors affecting the intention, such as the design of game, the reliability of game path, the advantages of game, subjective norm from society, the effect of social marketing, perceived ease of use and perceived usefulness. Finally, we studied the variables effect to the intention of use. The analysis using the statistical methods of descriptive analysis, analysis of reliability, analysis of validity and coefficient test. In the conclusion, we got several suggestions to the application of game world in Lenovo smart mobile phone.