| At present, China’s reform has entered a critical stage and a deep water zone. And the economy escalation becomes a arduous task. As the mainstay of the national economy, the state-owned enterprises are the main body of the national economic system reform and the main force of the national economic transformation and upgrading. Since the reform and opening up, the reform of state owned enterprises have made a significant progress, and basically has achieved integration with the market economy. In this case, the quality and efficiency of enterprise management have been significantly improved. And it comes out a number of internationally competitive pillar enterprises in the international and domestic market competition. These enterprises has made a great contribution to promote the economic and social development of our country, ensure and improve people’s livelihood, expand the international market and enhance comprehensive national strength. However, there are still some problems to be solved in the state owned enterprises at present, such as part of the enterprise’s market position has not really established, the supervision system of state-owned assets, the management system of modern enterprise and the operating efficiency of state-owned capital need to be further improved. Therefore, the state owned enterprises are facing increasingly fierce international competition and the great challenge of transformation and upgrading. In the golden age of mergers and acquisitions, Chinese economy has finished the rapid development, and gradually into a new normal period. Policy factors, resource factors, capital factors need to be distributed between different economic sectors. And the new leading industry needs to be restructured. Against this background, to cut overcapacity, restructure industry, and build economies of scale will be the core of China’s economic transformation. However, merger and reorganization of state-owned enterprises is undoubtedly one of the most important parts.Dongguang Aowei Corporation is a large state-owned enterprise. It is the wholly-owned subsidiary of the Northeast Industrial Group CO.,LTD, which is belong to China North Industries Group Corporation(CNIGC).In CNIGC‘s 13 th Five Year Plan, the value of automotive components industry will reach 35 billion. In 2020, the Northeast Industrial Group CO., LTD will become one of the leaders of the industry with strong competitive ability. Through the case study of Dongguang Aowei Corporation’s development, the paper analyzes its external internal competition environment and draws the conclusion that its current business performance is declining and product quality needs improving while its research and development capabilities and lean management need promoting. The paper adopts SWOT theory to carry out an in-depth study of Dongguang Aowei Corporation, and eventually come to the conclusion that the company should use their own advantages to carry out the strategy of differentiation and merger and sets its goal as a industry leader, speed up technology upgrading and structural adjustment, and improve product added value and market position, changing from the cost competitive advantage to quality competitive advantage, from the extensive manufacturing to green manufacturing. Therefore making the strategy adjustment to make Dongguang Aowei Corporation develop into a competitive braking system solution provider and manufacturer.Dongguang Aowei Corporation is a state-owned enterprises with long history and military background in Northeast China. By analyzing the strategic operation mode of the corporation, the paper puts forward the idea that it should change from internal to external growth, and then improve the industry competitiveness of enterprises. On state-owned enterprises, Dongguang Aowei Corporation strategic transformation is also has important significance for other corporations. |
PDF Full Text Request