The Motivation And Strategy Analysis Of March On China Market For South Korean Automobile Companies

With the development of Chinese economics and its entering the WTO, China has become the enormous auto market that can master automobile industry of the 21St century. Large—scaled activities, such as West Development Project,2008 Beijing Olympic Games,2010 Shanghai world EXPO, and so on, will open up a bright prospect for Chinese auto market. There has been more than ten advanced automobile firms entering the Chinese auto market and they all have ensured their own position in Chinese auto market through fierce competition.Korean companies should adopt their good points and avoid their shortcomings to contend with foreign automobile firms for the advantage position and they should also correspond with the changes of Chinese policy to make preparation for the possible danger. For this purpose, they ought to grasp the environment of Chinese auto products and lead local development successfully.Korea automobile corporations have great potential in China. The aim of this paper is to analyze the successful stategies of multinational corporations and provide counter-measures for the further development of Korea automobile corporations in China.