Research On Optimization And Risk Management Of E-commerce Finance

Cooperated with financial institutions, e-commerce platforms provided a new financial service which was called "e-commerce finance". SMEs get loan throw the e-commerce platform with less steps and fewer cost because the information asymmetry problem have been solved. However, new financing channel and nonprofessional participators grow up new problem in the financing service. We analysis the mechanism, the defect and risk factors of the development of finance based on e-commerce platform, and put forward recommendations to optimize the financing model.In this paper, the development history and present situation of e-commerce finance was studied. The theoretical model and case study method were used to classify the network credit financing mode and network supply chain financing mode. Combined with the specific cases, the defects of the two financing mode were analyzed, then we put forward the profit assignment based on the principle of risk and contribution to restrict the internal risk participation behavior. The external risk factors are mainly caused by external factors from the platform, for example moral hazard. We used the game model, analyzed and proved that the design of the punishment mechanism is the effective scheme to reduce the moral hazard, and realize the automatic screening of high quality SMEs.Finally, we suggested the e-commerce platforms to expand the scope of business, the banks should pay attention to development of e-commerce finance, and the government should be strict of payment platform access permission.