Research On FAW-VW Telematics Operation Mode Selection

With the IT technology developing and “internet+” strategy presenting, internet is changing people’s life from lots of aspects. In the meanwhile, internet is recreating traditional industries such as automobile industry. Although facing some uncertainties, this trend will be continuing in the long run. Traditional industries must follow this trend and act positively to win advantage. The development of internet makes internet of things be more achievable. To share information collected by sensors installed in things, big data analysis can be realized. Telematics can be understood as a combination of automobile and internet of things. Telematics can realize automobile protection, maintenance, emergence rescuing, navigation, and so on. These services make automobile more smart, and intelligent transportation system which is based on Telematics makes accident level and energy consumption lower. Telematics is developing fast in all over the world. Because of different environment, Telematics in different areas is different from each other. For example, Telematics in America focuses on protection service for the reason of huge landscape. On the contrary, Telematics in Japan focuses on reducing energy consumption. Telematics in Europe focuses on the unifying of standard and accident level. With the development of China’s Telematics industry, lots of companies has appeared. But problems such as low profit level resist Telematics from further development. The environment of Telematics industry becomes more mature than before. Now it is a good time to enter this industry. Lots of automobile companies are entering too. As a leading company in domestic automobile industry, FAW-VW should consider how to form a strategy and operation mode to be competitive in Telematics industry. The main players in this industry are automobile companies, communication operators, technology companies. They all together push the industry forward. For example, Google and Apple has formed alliances together with automobile companies. Because they are good at IT technology, they have huge advantages over automobile companies. In the meanwhile, it is not possible right now for the domestic automobile companies to control OEMs. Combining FAW-VW inner and external environment, in order to achieve a competitive edge, FAW-VW should choose the operation mode combining a FAW-VW dominant factory-installation market with the cooperation with technology companies in the aftersales market.