The Study On The Product Research And Development Strategy Of A Electric Company

Transmission equipment is the core of power transmission equipment, power transmission equipment manufacturing industry is an important equipment manufacturing industry. Construction of electrical infrastructure and power transmission equipment manufacturing industry development closely. Transmission and distribution equipment manufacturing industry occupies a pivotal position in the power equipment manufacturing industry. Power transmission equipment manufacturing industry shoulder the electrical energy production, transport, transformation, distribution, and other fields to provide a variety of task using power equipment. The continuous development of power transmission equipment manufacturing industry led China’s economic construction sustained, rapid and healthy development.Firstly, domestic and foreign literature on the product development strategy theory are reviewed by the theory expounded product development strategy, product development strategy leads to the definition, connotation and classification. A electric company is in Huangshi city of Hubei Province, a private power transmission equipment manufacturing enterprises. This paper aims to study the A’s five categories of electrical transmission and distribution equipment product development strategy as the starting point, with the corresponding strategic analysis tool that provides selection strategies for the A Electric Company product development strategy. We also hope that through the Electric Company A typical case analysis, to give the relevant power transmission manufacturing industry enterprises have reference.In this paper, A Electric Company as a specific case study research strategy, the basic situation of enterprises in the introduction of competition in five categories A Electric Company product development strategy comparative analysis, five categories of power transmission products to domestic and foreign research status and development trend Analyse. A status quo and Electric Company developed five categories of products for analysis. In A Strategic Choice Electric Company product development, using SWOT analysis A strategic analysis tool electric company’s strengths, weaknesses, opportunities and threats, and SO strategy drawn A Preferred Electric Company product development strategy, and A Electric Company R & D strategy design, final organizational support from four aspects of financial support, staff support and marketing support to ensure the implementation of a Electric Company product development strategy.