Innovation Research On The Business Strategy Of Jiangsu AB Power Equipment Company

China's economy has developed rapidly over the past 20 years.As a leader in the manufacturing field of key components of power equipment in the power industry,AB Company has made great achievements from its operating income,market share,net interest rate and reputation of the industry.However,in recent years,with the severe overcapacity of the national power industry,the rapid rise in the cost of raw materials and manpower,AB Company is facing severe external challenges.At the same time,the size of AB Company is larger and the enterprise has developed into more than 2000 people.In the process of management,there are also various problems,such as the slow response ability to the market,poor horizontal coordination between departments and operation.The operation process is not transparent and so on.In face of this situation,AB Company has been exploring how to adjust and optimize the management strategy in recent years to ensure that all of its product lines continue to maintain the leading advantage of the industry,thus supporting the realization of the strategic objectives.This paper first briefly describes the research background and significance,and determines the research methods.Secondly,the relevant basic concepts are carding out,and the strategy of product management is analyzed theoretically,highlighting its particularity and importance.Then we deeply analyze the problems of AB Company's product management strategy and analyze the reasons behind it.Through the comprehensive analysis of the internal and external environment,the current situation of AB Company's business is described and analyzed,and the internal advantages and disadvantages of the company and the threat of external opportunities are clearly defined.Finally,based on the above research,we put forward innovative countermeasures for AB Company's product management strategy,and compared the actual business before and after innovation.The product management strategy of any enterprise is not constant.In the process of implementing the management strategy,the enterprise must make clear the problems faced by the internal and external environment and adjust the strategy through the innovation in time to ensure the continuous promotion of the management level of the enterprise and ultimately reflect the business efficiency of the enterprise.As the key component manufacturing enterprise of power equipment in the power industry,AB Company is faced with the typical problems in the process of development and got the experience of solving the problems effectively through the innovation of product management strategy.It is believed that it is of certain significance for the industrial products manufacturing enterprise to improve the overall management level of the enterprise by improving the product management ability.