Research On The Customer Relationship Management In Shenyang Branch Of Industrial Bank

The insurance industry can not only provide the foundation to ensure the normal operation of the domestic economy, but also can provide a large number of financial support for the construction of civil society. The rapid development of the Sichuan Province Property Insurance Company, business competition is very motivated, has its own unique opportunities for development in the macro background of the development of the domestic insurance industry. But we can also see that, sunshine insurance as a medium-sized insurance company in Sichuan, the development is faced with the homogenization of competition influence a number of insurance companies, business development bottlenecks, need through the implementation of innovative development model to enhance its core competitiveness.The purpose of this study is to through the company core competitiveness of Sichuan Province, sunshine insurance system analysis, which summed up the promotion of Sichuan Province sunshine insurance company to enhance the core competitiveness of the countermeasures and suggestions. In this study, first of all, the competitiveness of insurance company competition and research background, research status. Study on the main content of this study, research methods and innovative points and difficulties of the research. Secondly, the connotation and extension of the insurance company, insurance company, insurance company’s core competitiveness, analysis and Research on related theory basis of property company core competitiveness evaluation methods, provide theoretical support for the follow-up study. Then, based on the above research, the company’s core competitiveness of Sichuan Province, sunshine insurance were analyzed, the integrated use of environmental analysis of its future development strategy analysis method, SWOT analysis method. Systematically and the sunshine insurance Sichuan provincial branch of the core competitiveness of the existing problems, to provide support for the proposed countermeasures to improve the follow-up. And on this basis, from the business process, brand building, risk prevention, shaping corporate culture, enhance the marketing ability, innovation ability in several dimensions of Sichuan Province sunshine insurance company core competitiveness to put forward specific countermeasure and suggestion. Finally, summarizing the main points of this research, and put forward the prospects for future research.The theoretical basis of this study, the core competitiveness of Sichuan Province on the sun helps to extend the study to the development of the core competitiveness of insurance companies. At the same time the study of Sichuan Province sunshine insurance company development present situation, the existing problems of core competitiveness, has conducted the thorough research on the development strategy to enhance the core competitiveness, has a strong practical significance.