Study On The Management Strategy Of Changyu Group Based On Financial Analysis

Financial analysis is a barometer of the operating status of the enterprise. With the gradual improvement of the modern enterprise system, financial analysis is an important basis for the formulation of enterprise production management and management strategy. As a brilliant and more and more mature Wine enterprise,Changyu Group has a typical significance. Based on the analysis of its financial data, research its business strategy. It has a referential significance and practical guidance to wine enterprise and other modern enterprise.According to the relevant theories of financial analysis, we select Changyu Group’s last five years financial data to be studied. To analysis its financial statements and annual audit report, and to stand on the basic situation of the whole wine industry, then use the theories of SWOT analysis to point out its advantage, weakness,opportunities and challenges in its business strategy. The analysis Changyu’s debt paying ability index, profit ability index, operation capacity index, growth index, combined with Du Pont analysis. According to the financial analysis and strategic analysis, comprehensive evaluation of the company’s management, point out and analyze the existing problems, put forward the corresponding suggestions and countermeasures.