| With the development of economic globalization,China’s enterprises must join the world competition. Based on this trend, companies in accordance with international advanced level management is an urgent requirement to pursue their own development. Corporate financial strategy is an indispensable part of financial management,which is to raise the necessary capital for company’s overall strategy, and manage capitaleffectively. Financial management is a center ofEnterprise Management,thesignificant financial strategy can affect the financial and also affect the business development and operations. In a market economy, financial management not only be regarded as a subsidiary of the business process functions, but also as a subsystem of enterprise strategy system, obedience and reflects the overall requirements of corporate strategy and also provide financial support for corporate strategy.Our wine industry into a deep adjustment periodwhich influenced by national policies and imported wines. Adjustment of the domestic wine industry, the performance of several listed domestic wine business are unsatisfactory. Changyu as one of China’s few hundred years’ company, still occupy the leading position of the domestic wine industry in such a harsh market environment.So the financial strategyof Changyushould be analyzed. In this paper, we are using a combination of theoretical analysis, case studies, quantitative analysis and comparative analysis. First, the article describes the background of the case Changyu, including the current development of the wine industry and the financial status of Changyu; second, combining within Changyuinternal and external environment, select the data from 2010 to 2014 of Changyuto analyze and evaluatethe financial strategy. Finally, to conclude, the financing strategies that could not only reduce the financing costs and financial risks but also meet the investment needs of enterprises. Investment strategy of Changyuis inward investment,which increasing core competitiveness of enterprises. Dividend policy is adopted by high distribution strategy to attract potential investors and promote the enterprise sustainable development. |
