The Study Of Development Strategy For Microsoft Game Console Business Entering Into China Market

In the development of the Chinese market, China’s state-owned enterprises has been played the government management market and participate in the role of the market, plays a core role. The foreign capital enterprise development inevitably meets the state-owned enterprise in China, have a plenty of partners, have a plenty of rivals, even is the market rules. The sasac directly manages nearly 117 state-owned enterprises, 53% of state-owned assets, output value of more than $6 trillion, including energy, communications, finance, transportation and other industries; The remaining 47% of the national assets belong to China’s local governments belong to almost 10 m local state-owned enterprises. According to the us-china business council, 46% of the huamei company through various forms of cooperation with the state-owned enterprise strategy, to affect China’s government policy making, market access and other purposes. The U.S. executives said the executives of state-owned enterprises and the Chinese government has a very close relationship, through the cooperation with them, foreign companies can enter that field involved in China policy, investment, or even avoid some of the potential policy risk and operational risk.In 2000, in order to protect the youth physical and mental health, the ministry of culture and other seven ministries jointly issued "game ban". Until 2013, encourage the development of Chinese game industry, the ministry of culture, the general administration of press and publication and other ministries and commissions agreed to free trade zone in Shanghai negative listing ban on foreign investment in the game machine production and sales, but still ban on foreign investment in online game operation and published. The world famous game company Microsoft and SONY to use strategic joint venture with state-owned enterprises into China to break the ice. Microsoft game is free trade zone after the opening policy first in the Chinese market to foreign companies. Microsoft is known for its Xbox console series all over the world.Microsoft found Chinese partners in the first time, best regards new media co., LTD., one step ahead in the industry, business jointly develop a new generation of home entertainment center, through the complementary advantages to do bigger and stronger China’s entertainment industry. Joint venture with the state-owned enterprise strategy to help foreign game for the first time break into the Chinese market, to overcome the console sales regulatory issues, especially on game content and management of examination and approval, by state-owned enterprises partners successfully passed the ministry of culture of the Internet culture management interim provisions on management of public, national news publication bureau of radio, film and television of the "regulations on the administration of publication", "minors protection law", "the Internet audio-visual program service management regulations" and "information network transmission, such as the Internet audio-visual program management method", and many other "card" and "text", implements the console market access.