Study Of Development Strategy Of FT Trading Company In The Founding Of China (Shanghai) Pilot Free Trade Zone

With the continuous deepening of reform and opening up,the development of China's foreign trade industry is gradually entering the fast lane,even under adverse conditions in the global financial crisis,Zhejiang businessmen to "dare to the spirit of people first" the Zhejiang of small and medium-sized foreign trade enterprises also have mushroomed to grow up fast,but in recent years,domestic and international economic situation has also undergone a great change,the survival and development of small and medium-sized foreign trade enterprises are facing serious crisis.In the urgency of the economic environment,Shanghai Pilot Free Trade Zone was officially launched in September 29,2013,marking the piece carries to promote comprehensive reform and further opening up of the level of experimental field officially began plowing,China entered a new round of Economic openness and exploration practice.In this major external opportunities,small and medium-sized foreign trade enterprises in Zhejiang how to take full advantage of near the geographical advantage of Shanghai,grasp this golden opportunity,actively adjust their development strategies,to obtain a new impetus to the development?Based on this,this paper selects typical Ningbo FT trading company as research sample,with respect to the issue of the relevant research,explore Ningbo FT trading company should be how to choose the right strategy to actively respond under the establishment of a free trade zone.This paper first based on enterprise life cycle theory that the enterprise is in mature stage of enterprise life cycle and the danger of a recession,and then take the SWOT analysis method used in the strategic management,combined with the specific design of the interview,Preliminary match the company's strategic measures,then further determine and optimize the development of strategic planning for FT trading company by Delphy method,To match the research results with the research objectives,make it more effective and workable.Innovation of this paper lies in free trade zone policy combined with small and medium-sized foreign trade enterprises realistic analysis,and combined with therelevant policies introduced with the surrounding local government,through scientific strategic matching analysis,draw the development strategy conclusion of company address migration,strive for local government support subsidies,establish a new performance appraisal system,develop emerging markets,concerned about the FTA policy changes and so on,with a high sense of the times and strong practical significance.