| The prospects for the development of logistic industry remain exceptionally bleak, after suffering huge losses in this two global financial crisis in 2008 and 2012.Our new leaders of government keep emphasizing that we should further streamline administration and delegate power to lower levels, and we must persist in opening to the outside world, so the much-anticipated China (Shanghai) Pilot Free Trade Zone has been built successfully. In this new environment,the development strategy need to be improved.In this paper, the use of PEST analysis method, Porter’s five forces model analysis method and SWOT analysis and strategy analysis tools of ste company internal and external environment are analyzed in detail and summarizes the ste company in Shanghai free trade under the background of internal and external environment facing the strengths, weaknesses, opportunities and challenges. Then build analysis matrix, through different internal and external conditions of strategic matching to determine the company will choose SO (advantage opportunity) development strategy, in the near future use of the company’s existing strengths to consolidate the core business projects, expand customer groups, to further expand market share, while promoting information technology and business innovation capabilities, through advanced information systems and innovative capabilities to achieve diversification, expand new business, to carry out value-added services, and further enhance the core competitiveness of enterprises in the long-term and other industries to establish strategic alliances, complementary and shared by the advantages of the company’s ultimate development of integrated logistics industry leader. Is applied to the strategic management theory on the company’s competitive strategy is analyzed, a conclusion that it is necessary to adopt the overall cost leadership strategy and maritime electronic booking platform centralization strategy; after the company to determine the layer and business layer strategy, from the marketing, operations management and human resource three aspects constructed ste company function level strategy. At last, it introduces the implementation steps and the measures of the development strategy of the company.The innovation of this paper lies in the traditional SWOT analysis and data processing, and the establishment of the Shanghai free trade test area, which fully reflects the development idea of "the development of any enterprise."... |
