Research On The Strategy Of Guarantee Business Development Of Suzhou Agricultural Guarantee Co., Ltd

The guarantee company is an important link between the loan enterprise and the bank,the position in finance is very important.With the rapid development of the global economy,the guarantee industry in China has also entered a stage of rapid development.In this context,Suzhou Agricultural Guarantee co.,Ltd.has seized the opportunity to develop rapidly and become a famous guarantee company in Jiangsu Province through eleven years' efforts.In the face of increasingly fierce competition in security market,as one of the few state-owned guarantee company in Suzhou,Suzhou Agricultural Guarantee co.,Ltd.of the business operating model compared with the general guarantee company has its distinctive features,these features will guarantee business development have a huge impact on the company,therefore,study of Suzhou Agricultural Guarantee co.,Ltd.It is necessary to guarantee business development strategy.This article mainly through to the Suzhou Agricultural Guarantee co.,Ltd.,the market background,development course of retrospective analysis,combined with Suzhou Agricultural Guarantee co.,Ltd.,guarantee business development situation and existing problems of analysis and research of Suzhou Agricultural Guarantee co.,Ltd.,the guarantee business development strategy.Based on guarantee theory,asymmetric information theory and enterprise strategic theory as the theoretical basis,using standard analysis,literature research,comparative analysis and matrix analysis,the four methods of analysis and PEST analysis and SWOT analysis of two kinds of analysis tools,for Suzhou Agricultural Guarantee co.,Ltd.,is analyzed,the development characteristic of guarantee business combination of guarantee business development environment,refer to the development of the company guarantee business vision,determine suitable for Suzhou Agricultural Guarantee co.,Ltd.,guarantee business development direction,finally according to the strategic development direction,formulate corresponding guarantee business development strategy and safeguard measures.