Research On Marketing Strategies Via Banking Channels For Investment Homeowner Insurances

The non-life insurance products, mainly including Investment Homeowner Insurances, are showing up after several years’disappearance, and the main marketing channel is banks. Recently, the Investment Homeowner Insurance has developed rapidly. The design of the products have won the acceptance of both the cooperative bank and the clients. Nowadays, due to the distribution of the Investment Homeowner Insurance, the premium of bank from sales of insurance increased greatly, otherwise,the products of insurance innovates quickly. The bank staff begin to change their marketing tendency and accordingly the sales platforms begin to increase gradually. As the competition of the sales on Investment Homeowner Insurance become fiercer and fiercer,it is necessary to research on the marketing tactics of this product in order to enhance the cooperation between the insurance companies and achieve win-win. This research also supply the marketing reference and help for the other products of the bank insurance.This article makes the conclusion of the related documents and reference, analyses the features of the Investment Homeowner Insurance and the marketing channels of bank based on status and development process of this product.,and finds out what the influences has made on the main parts of the market. According to the situation and marketing environment,I analyses the advantages,disadvantages, opportunities and challenges by SWOT model. And with the help of 4P model, I identify the direction which the Investment Homeowner Insurance will develop in the future.