Study On Marketing Strategy Of Bank Insurance Business Of Bank-based A Insurance Company

In recent years,China's insurance industry has been developing at a high speed.In order to expand their business scope and improve their profitability,major Banks have successively taken a controlling stake in insurance companies.The rapid rise of bank-related insurance companies by virtue of the powerful resource advantages of related Banks has brought a certain impact on the existing insurance market.As the core business of bank-related insurance companies,bank-related insurance plays a crucial role in the overall business development of bank-related insurance companies.As a new force in China's insurance industry,banking insurance companies have a relatively short development period,and their bank-insurance business cooperation with related Banks is still in a relatively preliminary stage,so there are many problems in bank-insurance business that need to be solved urgently.This paper,through collecting bank is A insurance company internal information and related data,combining with the characteristics of bank insurance company,the bank is A insurance company bank-insurance business marketing present situation analysis,find out A company bank-insurance business marketing existing problems,and the advantages and disadvantages of using the SWOT analytic method to study with A company,facing the opportunities and threats,thus put forward and the present status of the bank-insurance business marketing to match A company's marketing strategy,hope to A company's current business Banks and insurance marketing help,and the problems faced and also look forward to of bank insurance company business Banks and insurance companies in our country,to provide the reference.