Study On The Demand Factors Of Shenyang Taxi Industry

Taxi industry has become a more and more generous travel mode choice, because of its convenience, speedy, security, comfort, and wide service area. But in recent years, many negative news frequently appeared on newspapers and portal websites, such as " hard cabbing" and "lousy service", "refusing service", "illegal taxis" and other bad impressions of taxi industry that had deeply rooted in the minds of people. With the rapid and high-speedy development of the economy and urbanization, large and medium-sized cities are facing the pressure of the urban area expansion and population explosion, and the annual increase in income of residents also increases the demand for taxi travel service. But the license access system of taxi industry has strictly been executed in these years, in order to safeguard the interests of the industry gainers, with controlling the number of issued licenses.At the same time, the Internet economy is also developing rapidly in 2014-2015, that makes "Internet+" new industries a new and improved efficiency and accepted by the public and rapidly with the vigorous development of instant messaging. By the rise of mobile payment technology, "Internet+Taxi" has created two kinds of business, cab app and limousine service. Both kinds of business are becoming new hot spots that has attracted public attention.By the high-speed popularizing cab app and limousine service, the popularity of "Internet+" model has forced taxi industry to reform. The current license access policy has failed to keep pace with the development of The Times.Based on the loss aversion theory of behavioral economics as the theoretical basis of the prediction model, this paper has built a simplified model by theory analysis of the related theoretical and empirical combination, and regression analysis on the relevant data of the taxi industry in Shenyang, to provide theoretical basis for policy.Through discussion, this paper points out that the taxi industry reform is imperative when the Internet and traditional taxi industry cooperation is deepening. Once the licensing restrictions gradually canceled, the exorbitant rent monopoly behavior of the taxi company could be refrained effectively inside the taxi industry. "Illegal taxis" should be automatically converted into the taxi industry professionals, offering consumers taxi travel services legally.This paper puts forward the author’s opinion about that the government and the entire industry shall play what kinds of roles after the limit of licenses and price is canceled. The government should turn into an industry supervisor, set up an effective supervision mechanism of taxi industry, urge the industry enterprises to set up a powerful system of security and service quality evaluation and a effective system of service training and regular assessment for the taxi drivers, and establish a taxi industry mechanism about complaints and punishment. The government could also build a mechanism of taxi industry qualifications, to control the personnel qualities of the taxi drivers. Comprehensive network upgrades of the taxi industry should be supported, to provide a more efficient information exchange platform, and telephone lease services of taxi companies should be encouraged for the consumers who are not good at the developing intelligent network.