Research On Talent Management In Shandong Post Marketing Leader

The marketing system is the operating system of the business enterprise, which is the core system of the modern enterprise. Construction and management of the marketing system is one of the major work of enterprises, especially for innovation and transformation, to achieve leapfrog development in the industry of Shandong Post, to further accelerate the pace of construction of postal marketing system, winning "the adjustment of business structure", "to achieve cost reduction and efficiency of two big battle key initiatives is to improve operational efficiency effectively. Shandong post in a row for many years to complete the company and its own business targets on the basis of further emancipate the mind, according to customer demand for personalized services to provide integrated services, it is based on the results of the work of the marketing system in 2007. At present, the huge change of the target market in the post market has caused the market segmentation to become more and more fine, and the public service type enterprise has a profound influence on the post service. Relying on the traditional inertia thinking, full marketing, and the marketing model of the Shandong post is far from meeting the social needs, can not promote the development of enterprises. Only the establishment of marketing system, increase the marketing organization structure,personnel, assessment incentives, resource support and other aspects of the building, the implementation of marketing leader talent management, especially to build marketing leader talent team, to effectively accelerate the development of enterprises, become the rapid development of the postal business.Firstly, this thesis introduces and analyzes the general situation of Shandong post,and analyzes the development of enterprise management and development, the formation of marketing team, the development of marketing personnel and leader, and extends the existing Shandong post in marketing elite.Then, according to the current Shandong post marketing system construction of the overall content and marketing leadership, the use of work scheduling, research, field visits, expert guidance and other ways, and the current domestic and international recognition of human resources "4P" model, and the current domestic and foreign universal recognition of the problem, further explore the control system construction and marketing system, and the problem of the marketing leader, this paper, from the construction of marketing management system, this paper, from the construction of marketing leader, from the construction of marketing, the paper, from the construction ofmarketing leader, from the construction of marketing, and the construction of marketing personnel, from the fundamental point to the construction of marketing management,from the fundamental point of the marketing leader, not on marketing management,planning, design, quality improvement, quality improvement, quality improvement,quality improvement, quality improvement, quality improvement, quality improvement,quality improvement, quality improvement, quality improvement, quality improvement,quality improvement, and quality improvement, quality improvement, quality improvement, provide programmatic policy and clear blueprint, in the Shandong post marketing elite team. Provide programmatic policy and clear blueprint. In order to provide policy and plan. In order to provide policy and plan, quality promotion. To a certain extent, it has an effect on the effective construction of the marketing organization and the system structure.Finally, based on these findings and discuss various issues leading marketing analysis of qualified personnel, and propose constructive solutions focus on Shandong Post marketing personnel leading the overall management of the various problems arising in the process, according to Shandong Post in professional management mechanism Under the background of innovative work, the use of human resources "4P" management model, combining quality modules competency analysis, creating reasonable structure, improve the system, system of rules, clear marketing strategy leading talent management solutions, respectively, through the marketing leading talent post setting, enhance the overall quality management, performance assessment(KPI)index set, salary distribution incentives, training and other aspects of system construction to create fully optimized to improve Shandong Post marketing team leading talent architecture, truly Shandong Post modern marketing from traditional marketing to change. " Products sell " marketing to " marketing consultant " change, general marketing staff to change marketing leading talent, urged people to enhance the construction of efficient, high-tech talent to ensure the rapid development of enterprise team; accelerate the business from a business-centric approach transition to a customer-centric, and constantly enhance their core competitiveness, promote the Shandong healthy and sustainable development of postal services.Academic innovation point of the paper is the first postal marketing system in team building ideas on marketing leading talent and make overall planning, full use of human resources "4P" policy method for qualified personnel in-depth analysis and propose a detailed optimization strategies, Shandong postal marketing provides leading talent tobuild constructive comments and ideas, for the current marketing system Shandong postal belong new attempt and theory.