A Study On Anhui Agricultural Leading Enterprises’ Marketing Mode Innovation

Under the support of national policies for supporting agriculture and the big background of the development of modern agriculture industrialization, agricultural leading enterprises in Anhui province has experienced from nothing, since the childhood, from weak to strong development process.With the development of agricultural leading enterprises in Anhui province, more and more enterprises and people realize the importance of marketing, and marketing model in the process of enterprise development also plays an important role. However, the market environment is constantly changing, so marketing model should also be constant innovation.This article first to summarize the existing research results at domestic and overseas; Then define the concept of agricultural leading enterprises which the article involves and fully understand the connotation of the concept, then summarizes the cognizance of the standards which the agricultural leading enterprises in the national, the provincial, the municipal and the county level one by one; Follows, briefly summarizes the representative theory of marketing and its development and marketing model innovation theory; And then analysis the current situation of the marketing model of agricultural leading enterprises in Anhui province and its operating environment with the PEST analysis. Then emphatically discusses the innovation path and content of the the agriculture leading enterprises, marketing model in Anhui province; Finally, combining with the marketing model innovation of HeFei fengle seed co., LTD,puts forward some enlightenment and suggestions to the agriculture leading enterprises, marketing model innovation in Anhui province.