Small And Micro Businesses Start-up Financing Strategy Research

The 18th national congress of the communist party of China put forward that,"the innovation of science and technology has become the strategic support to improve social productive forces and overall national strength at the eighteenth national congress of the communist party of China, which must be placed at the core position of the overall national development". At the meeting, it also emphasizes that it needs to persevere on the road of self-dependent innovation with Chinese characteristics, and implement the innovative drive transition and development strategy. In recent years, with the continuous progress of innovation-driven strategies, the entrepreneurial wave is intensified as well, especially the scientific and technological talents are increasingly to establish the small and micro enterprises depending on the Internet and other technology means, and the nation has increasingly attached much more importance to the development of small and micro enterprises, especially the science-and-technology enterprises. The issue that small and micro enterprises mostly faced is the question about financing in the start-up period. A difficult condition of financing for the small and micro enterprise has been attached great importance. Currently, the banking sector also faces some inherent problems to the financing business of small and micro enterprise, such as credit assessment and auditing standards, which is clearly not suitable in accordance with the standards of large enterprises. The credit problems of small and micro enterprises in start-up period has also to be further improved.In this paper, it firstly studies the development status of small and micro enterprise in China, and identifies the main factors that affecting the financing of small and micro enterprise in start-up period through the analysis of financing situation and difficulties of small and micro enterprises, and specifically proposes the financing ways and strategies that conforms to its own characteristics, especially for small and micro enterprises in the most difficult start-up period, as well as put forward the feasible financing programs, which has a certain significance for the improvement of the success rate of science-and-technology small and micro enterprises to establish a business. In addition, the paper makes an analysis of the E company’s development case through the case study, and proposes the financing channels and methods in line with their real needs. Through this study, it also arranges the existing financing models, which provides a variety of financing options for the start-up small and micro enterprises with different conditions to avoid companies’financing barriers caused by a lack of knowledge, as well as specify the direction for the start-up small and micro enterprises to develop the financing.