Research On The Application Of Mobile Marketing In Apparel Brand In The Perspective Of Experience

With the development of mobile Internet and mobile terminal expansion of the mobile terminal of the interactive multi-functional intelligent platform is becoming more popular. Increasingly rich intelligent mobile terminal and all types of the continuous improvement of the social media platform and network upgrade, makes the way people participation, using a mobile terminal, methods, great changes have taken place. People are becoming more and more popular through the mobile terminal platform to solve the various problems in life, to meet the diverse needs of people. Traditional brands or companies need to open new mobile Internet mode, to adapt to the new consumption trend of the marketing channel, need their own unique advantages and new mobile marketing model with the combination of methods to guide practice, provide a better shopping environment for consumers. Therefore, this article in view of the experience of the application of mobile marketing in clothing research is particularly important.In this paper, based on the relevant theory of marketing knowledge, to study the reasons for consumers to participate in mobile marketing, and the view of the characteristics and present situation of mobile marketing and the prevalence of mobile marketing brought our life what kind of change, at the same time from past classic case sums up the innovative features of the mobile marketing. And combined with the feature of case for each respectively, combining experience of consumers to determine what are the specific factors influence consumer participation in mobile marketing, which guides into practice, to explore the experience of mobile marketing strategy innovation and decisive impact.This paper through the analysis of the related literature, such as series of case analysis of related concepts and brand case in-depth analysis, summarizes its successful experience and experiential mobile marketing in the process of promoting certificate.Secondly, through the data investigation, validation influence consumers to participate in the main cause of mobile marketing, and then build a virtual platform based on the results.According to the empirical results and the establishment of consumer virtual shoppingplatform APP for mobile marketing how good reasonable and effective Suggestions of development in the future. Finally, through the full text of the summary analysis, not only to the development of traditional clothing brand or enterprise has a certain guiding role,but also to an exploration of the trend of the development of garment industry, in theory,at the same time for the garment industry can provide the reference basis for the optimization of the development.