| With the development of Internet technology, electronic commerce is more and more widespread acceptance. And with the perfection of China’s mobile network, mobile devices like mobile phone, tablet computer, are becoming more and more popular. Shopping gradually come into people’s life by using mobile devices. So, mobile phone client of shopping website will enter a period of rapid development. However, research on mobile phone client of shopping website is seldom. Under this background, this paper takes college students as the research object, researching the main factors influencing on College Students’ intention to use mobile phone client of shopping website, and hoping to do something useful for the business enterprise in mobile phone shopping.In this paper, on the basis of the previous research achievements of the on the outstanding scholars, integrating the cognition and judgment of the mobile phone client of shopping website in real life, we build the model in this paper. To improve technology acceptance model, we increases the perceived risk and the external effects as the new variables. we also reference to the maturity questionnaires in previous studies, which has been vivificated by the scholars, and the questionnaire was adjusted by the pre survey method. To acquire the large and effective data, rage-scale and formal investigation has been implemented. Data analysis was performed using SPSS 16.0 and Amos17.0 on the acquired data. The results found that perceived usefulness, perceived ease of use, external influence has a significant positive effect on use intention, and perceived ease of use, external influence has a significant positive effect on perceived usefulness, while the negative effect of perceived risk on the use intention is not significant. Based on this, combined with the status quo of mobile phone client of shopping website in China, we puts forward some proposals for them. |
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